IN THE CLASSROOM
Table of Contents
In January 2010, ImagineIt! partnered with Intel and the Arizona Science and Technology
Foundation to better understand how our content could be used in the classroom to inspire young
learners. A high school engineering teacher offered to have his students produce a video called “Why
Algebra?” incorporating some of our video content. The students interviewed recent graduates of
the high school, asking them how they now use algebra in their work and hobbies. As we watched
the video something looked all too familiar. These were people telling us about their interests, not
Now shift to the US Science and Technology Expo in October 2010 in Washington, DC. ImagineIt!
was invited to present its media content to an audience of students, parents and educators at the
Baird Auditorium in the Smithsonian Natural Science Museum. After the screening, ImagineIt! CEO
Joseph Kayne conducted an interactive session with the attendees. He asked the students in the
audience. “How many of you would like to have been the first person to set foot on the moon?”
Every young hand went up. He continued, “I’m sorry but that job is taken. But how many of you
would like to be the person who throws the switch on the first nuclear fusion reactor providing the
world with an unlimited, safe and affordable source of energy?” Again, every hand went up. “Well
you’re in luck. No one has done that yet. What do you think you need to do be become that person?”
Responses ranged from the generic “work hard in school” to the more specific “learn everything I can
It is not about why OTHER people want to learn about science, business or the arts. It is about why
WE want to learn. What is important to US? What are OUR dreams and goals? In his book The
Element, Sir Ken Robinson defines “the element” as the intersection between our passions and our
abilities. And when we are in our element, we are motivated and happy. (To see an excerpt of the
ImagineIt! interview with Sir Ken Robinson CLICK HERE.)
This “aha” moment led us to a new understanding of how ImagineIt! could better serve the
education community and the development of our current offering in this market. First, we had to
create ways educators could help their students identify their individual passions. Second, we had to
provide grade appropriate content through which students would creatively explore those passions
within the context of required teaching standards. In some sense we think of ImagineIt! as the
BASF of education. We do not teach or write curriculum, we make the art of teaching and the
existing curriculum better.
The following is a brief description of ImagineIt!’s education package. For more information, please
The ImagineIt! In The Classroom package consists of two elements.
• Professional Development for Teachers
• "ImagineIt!" Day" (optional)
Professional Development for Teachers
The goal of the ImagineIt! education offering is to build in-house capacity to help teachers identify
and execute new and innovative opportunities for engaged student learning.
The “In the Classroom” workshop consists of 15 hours of instruction during which teachers get an
opportunity to experience ImagineIt! from the students’ perspective and explore ways of integrating
creative heuristics and techniques within each teacher’s individual subject specialties and teaching
The workshop covers the following eight modules. For each module, the pedagogy consists of three
elements: exposure to module content, an opportunity to practice the content through individual
and/or group exercises and finally reflection on application of the module content. During the
reflective debrief, participants will discuss both their experience and potential opportunities to use
the content/exercises in their respective course settings.
Thursday/Friday: This option appears to be more viable at the beginning the school year
as part of teacher preparation. Sessions would begin at 7:30am and end at 3:30pm with a
30 minute lunch break.
Friday/Saturday In-Service Workshop: This option does require participants to commit a
full weekend day to training. The timeframe for each day would be the same as option #1,
Thursday Evening/Friday/Saturday Morning: Under this option, the first session would
run from 6:00 to 9:00pm on Thursday. Friday would consist of a full eight hours starting
at 7:30am with a 30 minute break for lunch. The Saturday session would run from 7:30 to
Friday/Friday or Saturday/Saturday: Under this option the training would be scheduled
over two or more weeks. Sessions each day would run from 7:30am to 3:30pm with a 30
minute break for lunch.
This optional event, at the end of the school term, gives students a chance to use everything they
have learned about creativity. Students will be asked to identify a personal goal. It might be a
career or solving one of society’s grand challenges. On “ImagineIt! Day” students will share their
goal and present a creative plan for achieving these goals. The plan will include:
· What questions do I need to ask to really understand this goal?
· What assumptions/judgments have I made about my achieving this goal?
· What do I need to observe?
· What unrelated topics might help me better understand how to achieve this goal?
· And finally, how many possible ways could I approach this goal?
“ImagineIt! Day” will also include an engaging creativity challenge and interactive presentation from
a creativity thought leader in the education arena.
The cost of the ImagineIt! education package is dependent on the number of schools, grades,
teachers and students to be included in the program. Upon request, ImagineIt! will prepare a
provide a contact person with whom we can discuss the parameters associated with program
At ImagineIt!, we understand financial resources for education are limited more than ever before.
To help cover the costs of bringing ImagineIt! to your school district or a specific campus, the
ImagineIt! team will work with administrators to approach potential sponsors (e.g., a business, the
Chamber of Commerce or a local foundation) to raise the necessary funding.
Tap into your creative inner-child and see the difference at work, in school or in your life!